The first self-paced business course of its kind designed specifically for creatives by a creative to guide you as you envision, build, and sustain the creative business of your dreams.



…so you can keep the creativity (and the cash) flowing.

Learn how to move from duct-taping the backend of your business together behind the scenes to strategically building your business from the ground up without the guesswork, struggle, or overwhelm

Ready to streamline your business with the proven framework and essential tools you need to support the creative work you love now and in the future?

→ The too-good-to-be-true freebies that promise you your business finances will be in order after following “these simple steps” but leave you with more questions than answers and flashbacks to 9th-grade algebra…*shiver*

→ The cringey sales gimmicks you begrudgingly attempt (and hate to admit to) because the leads have dried up and you’re desperate to sell your offer, even if it means compromising your values and working with less-than-perfect-for-you clients.

Dancing on TikTok and making IG Reels every single day for a mere handful of “likes” while your kids roll their eyes…and calling it a “marketing plan.”

→ Relying exclusively on sticky notes, because you’ve tried every planner, organizer, and prioritization method known to humankind… but realizing those tiny pieces of colored paper go missing more often than you’d like to admit.

you’ve tried all the quick-fix band-aid solutions

Phew! No wonder you’re exhausted!

Let me guess,

It's like meticulously following the plans for a modern tiny home, and expecting the end result to magically transform into a sprawling rustic farmhouse. 

No matter how hard you try, it will never add up.

Mimicking a generic, one-size-fits-all (none) business strategy will never land you the dream business you’ve been grasping for.

Let’s get real

Because the entrepreneurial gurus might get business, but they don’t understand the nuances of a creative business

So you find yourself sifting through all the options. And instead of moving the needle in your business, you’re in a constant state of planning without ever being able to take impactful action. Or worse, taking action that actually moves your business in the wrong direction and further from your goals! 

It’s the reason you’ve been trying to single-handedly piece your business together behind the scenes in a way that makes sense for YOU.

But you already KNOW this.

What if instead of building a business by someone else’s design or making it up as you go, you could build it around the unique VISION you have for your creative work? 

Backed by COO-approved business best practices, systems, and rhythms that actually support the unique work YOU do in your industry.

Yes, this is exactly what I need

because you are your business’s #1 asset and creative businesses don’t just run on Dunkin’… they’re fueled by inspiration!

make time for yourself and your creative passions


by establishing RHYTHMS that ensure you’re never again pedaling uphill from a hard stop. 

Work with momentum on your side


to back you up like Bruce and the E-Street Band so you can free up some mental real estate and stop dropping the ball!

Design strategic business systems 


so that you can clearly identify where you’ve been, where you are, where you want to go, and most importantly, HOW you’re going to get there. 

Create a blueprint for your business 


that are backed by a clear business vision, brand mission, and core values.

Set Dreamy, Actionable Goals


A clear, proven framework that meets you and your business exactly where you’re at and shows you how to…

What you really need is…

It isn’t about blindly following someone else’s blueprint. It is about mapping out and designing your own with expert guidance every step of the way!

The course I’ve created to support you is unlike any other on the market because I’m not just a regular coach, I’m a creative business coach. 

…and it makes ALL the difference.

I am deeply familiar with what keeps you up at night as a creative because I AM you!

The key to all this and more in your business?

That’s where I step in... 

Former graphic designer (RISD in the house!) turned Outsourced COO and Business Coach for Creatives.

My clients sum up my approach to business as “intensity, with heart.” I call it being an East Coaster. 

After landing my dream job at a creative agency in NYC, I realized I had a knack for the business side of things.  

I quickly developed my skills and worked my way up to COO-level positions. Along the way, I discovered that my passion for bringing creative businesses to life through backend operations, systems, and strategies was something many of my fellow creatives struggled with. 

So I made it my mission to debunk the starving artist myth once and for all and equip creatives with the solid business know-how they need in an approachable, relevant, and personal way.

Erin Cantwell, here!

Lisa A. 

“I now have a strong foundation, built on a clear understanding of how I want to show up in my creative field. I am no longer intimidated by spreadsheets, tracking goals, and follow-ups. It is so great to finally have the tools and knowledge I need to fully pursue my goals. Erin motivated me to find clarity. I am so excited to continue to do the work, knowing how much it matters, both personally and professionally.” 

Don't Just take It From Me...


Say no more...

  • Stop playing hide-and-seek with your business finances because you know how to interpret and respond to them head-on. 
  • Price your offers with confidence because you have a process you can follow each and every time you’re ready to promote a new product or service. 
  • Approach marketing like it’s a breeze because you’re actively pursuing clients rather than sitting back like a siren on the rocks waiting for them to find you in a sea of competition.
  • Feel authentic vs. pushy when it comes to sales because you’ve crafted an intentional customer journey that nurtures your ideal client through their specific challenges so it does the selling for you. 
  • Avoid those oh sh&%” moments of, “Now what?” once you land the sale because today you’re confidently standing behind a top-notch client experience that boasts seamless communication, easy-to-use organization, and clear expectations at every touch point. 
  • Sleep through the night again because you know for a fact your business is legally and financially legit

What if you could ditch the overwhelm and finally… 

It’s time for you to take your rightful place as the ARCHITECT of your dream business

No, not just any old house. 

Your dream home. 

I bet you can picture it now... 

Mine involves a beach view from my sun-drenched kitchen, a massive backyard with fluffy green grass for my kids, and an oversized clawfoot tub filled to the brim with bubbles!

Your dream home would probably look different.

That’s why in each of our 5 video-based modules, I’ll prompt you to explore what YOUR ideal business looks and feels like from inception all the way through to execution so you can create the business of your dreams, not someone else’s

We’ll do this by working through thought-provoking, zero-fluff journaling prompts, customizable templates, spreadsheets (that you’ll actually WANT to use), and easy-to-use decision-fueling calculators that you’ll revisit time and again whether you’re brand new to business or a seasoned vet.

Imagine building a house. 

In fact, there are so many parallels, I’ve adopted this as an impactful analogy to help dozens of creatives like you build and scale the businesses of their dreams, step-by-step, from the ground up. 

Building a successful creative business is a lot like building a house.

A self-paced online course for creative entrepreneurs at all stages of business– chock-full of cohesive and customizable tools, resources, best practices, and deep-dive prompts to help you envision, build, and sustain the business of your dreams. 

Over the last 14+ years, I’ve learned that…

Business Building for Creatives


Map out a plan that ensures you continue to develop, learn, and innovate.

Learn to nurture your most important business asset: YOU.



Implement the rhythms your systems need to function optimally.

Apply rhythms, the glue that holds your business systems together.



Build out the core systems every business needs to function and thrive. 

Learn about the most essential business Systems, Software, and SOPs.



Define, measure, and adjust your offers, pricing, and capacity so they cohesively work together.

Create your business plan, a.k.a. the blueprint of your dream business.



Create your vision statement, mission statement and core values.

Establish the big-picture vision you have for your business.



Business Building for Creatives has everything you need to define your creative vision, create a legit business plan, and streamline the backend of your workflows to bring it all to life!

Let’s Break It Down

❌ looking for 1:1 support

❌ just wanting a quick fix

❌ not willing to roll up your sleeves, invest your time and energy, and do the work.

This course is NOT for you IF You're…

✅ are dreaming of starting your own creative business

✅ have a creative side-gig that you want to grow

✅ are a full-time freelancer who juggles multiple clients and projects

✅ are an established creative business owner but feel like you’ve never gotten a solid foundation in place to feel confident in the longevity of your business

This course is for you whether you…

Count me IN!

I’m ready for
Business Building For Creatives!

I’m ready for Business Building For Creatives!

Up until now, I’ve only shared this level of exclusive content and resources with my 1:1 coaching clients.


So much value for only $997

2 Bonus modules

16 customizable
Tools &  spreadsheets

5 Interactive Workbooks

30+ bite-size video lessons

7 easy-to-implement templates

5 self-paced modules

When you invest in BUSINESS BUILDING FOR CREATIVES, you’ll get immediate access to all these features...

Simeron T.

“Since learning from Erin my whole mindset has changed. I no longer feel overwhelmed or like my business is out of control with no direction. I have so much clarity within my business. I also have clear goals and a usable action plan to help me get there. Overall the backend of my business has transformed into a finely tuned machine!” 

This could be you...

I'm So In!

Total Value $2400+
Yours today for just one payment of $997

Total Value $2400+
Yours today for just one payment of $997

All of this is just a click away

  • 4 Video Lessons
  • Interactive Workbook
  • BONUS TOOL to help you manage and delegate your tasks

(Value $197)

+ Task Analysis Spreadsheet

  • 5 Video Lessons
  • Interactive Workbook
  • BONUS TOOL to help you map your client experience

(Value $197)

Client Experience Bonus Module 

To help you feel more confident about where your time, energy, and expertise are going when it comes to your personal life AND your creative business goals.

Plus, when you enroll today, you’ll also get these groundbreaking bonuses

 + Client Experience Map Builder

Bonus Module

Are you ready to come home to the business of your dreams?

I’M Ready

Let’s build YOUR vision
nail by nail,
board by board,
from the ground up.

Let’s build YOUR vision nail by nail, board by board, from the ground up.

I’M Ready

→ allows you to embrace your creative whims and explore new ideas when inspiration strikes WITHOUT dropping the ball on things like invoices, marketing, or admin tasks. 

hums along like a well-oiled machine instead of a clunky DIY project you feverishly duct-tape behind the scenes as you go (and you worry could fall apart at any moment).

→ lets you step forward actively as the visionary CEO you are so you can shed that freelancer mindset and present yourself as the leader instead of just the resource.

A business that…

Join now

It’s all waiting for you inside.

  • You’re a creative entrepreneur actively pursuing your passion as a side hustle, a part-time gig, or your full-time 9-5. 
  • You want to find a way to sustainably continue the work you love AND avoid dropping the ball, second-guessing yourself, or burning out.
  • You’re looking for direction as you navigate multiple interests and opportunities without the analysis paralysis. 

If so, I can’t wait to welcome you into Business Building for Creatives.

Does this sound like you?

Is this the right course for me?

I'm Ready

Only you can do the work to find out. But with the support, resources, accountability, and tools infused into this course, you’ll be prepared for anything life and entrepreneurship throw your way.

Take that first step and enroll today.

What would it feel like to wake up every morning knowing exactly what to do and how to do it in your creative business?

Some A’s for your Q’s

What other creative entrepreneurs like YOU asked before investing in Business Building For Creatives

What exactly IS a creative entrepreneur?

You may not feel like you “fit” into the title of creative entrepreneur and this might leave you scratching your head wondering, “Is this course for me?” 

Simply put: this course is ideal for anyone who considers their work creative in nature. 

This includes (but is definitely not limited to) designers, photographers, artists, writers, makers, and more. 

In all honesty, the business foundations you’ll learn are applicable to any and every business, but the course is designed to specifically speak to the unique challenges that creative entrepreneurs face in the business space.


I get it. You already have SO much on your plate. But the busier and more frazzled you are in your business, the more you NEED to put the right systems and rhythms in place to help you get out of the weeds. 

Every lesson has been designed with your busy schedule in mind. My goal was for all content to be digestible, to the point, and actionable, so that you can learn, implement, and refine the elements of your business within the scope of your regular work. 

If you can dedicate up to an hour each week to the course materials, you’ll be well on your way to building a strong foundation for your creative business. 


As soon as you join you will receive a welcome email that contains the next steps, including how to access the course materials on your phone so you can watch and listen on the go! You’ll get instant access to the full course including all resources, workbooks, and tools.


You will have access to the course as long as it’s live! You can also download the templates, workbooks, and spreadsheets so they’re yours for life!


Reach out to us at and we’ll be in touch within 48 hours.


Of course! Your enrollment unlocks access to….

5 self-paced modules
2 BONUS modules
7 easy-to-implement templates
30+ bite-size video lessons
16 customizable tools & spreadsheets
5 Interactive Workbooks

I can’t wait to get these resources into your hands!


Priced at $997