Welcome to week four of the Summer Refresher Rhythms Series, where we’re turning your business into a well-oiled machine, one rhythm at a time.

Today’s focus? Sales Rhythms. AKA, how to sell with confidence, purpose, consistency, and ease.

Let’s face it, for most creatives, sales can feel challenging. You’d rather create all day than pitch your products and services. But without actively selling, you’re just hoping anyone who stumbles across your work will magically decide to buy. 

(Spoiler alert: that’s not a sustainable strategy.)

But what if I told you that selling could feel as natural as your morning coffee routine? That you could attract dream clients without feeling like you’re constantly pushing or pitching?

It starts with embracing sales rhythms that feel authentically you.

Signs You Need a Sales Rhythm Refresh

If any of these sound familiar, it’s time for a sales reboot:

• You hesitate to talk about your offers (AKA your products & services).
• Your sales approach is more wishful thinking than deliberate action.
• You feel uncomfortable during sales conversations.
• The word “conversion” makes you want to change the subject.

Don’t worry, we’re about to turn that uncertainty into confidence faster than you can say “sold!”

What Are Sales Rhythms?

Sales rhythms are the regular, planned activities that help you find and keep customers. Think of them as your game plan for connecting with people who might want what you offer. These are the things you do daily, weekly, monthly, or annually to reach out to potential clients, build relationships, and make sales. 

Having consistent sales rhythms helps you stay in touch with your customers and avoid the feast and famine cycle of unpredictable income.

Think of your sales rhythms as the secret ingredient for:

• Maintaining a steady stream of dream clients
• Selling with authenticity (no sleezy sales gimmicks here!)
• Actually enjoying the process (gasp!)

In essence, sales rhythms transform sporadic, stressful selling into a smooth, sustainable part of your business that feels as natural as possible.

Why Sales Rhythms Work

When implemented with intention, sales rhythms work because:

1. They turn chaos and unpredictability into consistency
2. They grow with your business
3. They adapt to evolving goals
4. They make selling feel smooth and natural instead of clunky

In other words, they’re the difference between feeling uncertain and being a confident business owner who knows exactly how to help your clients, where your next customer is coming from, and when your next paycheck will arrive.

Examples of Sales Rhythms for Creative Businesses

Not sure where to begin? Here’s a menu of sales rhythms to choose from. (It’s not an exhaustive list but a great place to start!) Mix and match to create a strategy that feels right for your creative business.

• Daily
  
  • Respond to all inquiries within 24 hours
  • Check in with people who recently showed interest in your offers
  • Like and comment on posts from people you’d love to work with

• Weekly
  
  • Go live on social media to answer questions about what you do
  • Send personalized follow-ups to recent prospects
  • Look over your list of potential clients (your “sales pipeline”) and plan next steps 

• Monthly
  
  • Offer a limited-time promotion or bundle
  • Conduct a customer feedback survey
  • Look at how your sales are going and think about what needs to change

• Quarterly
  
  • Refresh your portfolio, services suite, or product offerings
  • Reconnect with past clients to see if they need anything new
  • Ask happy clients if they know anyone who might be interested in your offers
  • Host a workshop or webinar to showcase your expertise
  • Participate in a market to get yourself in front of a fresh audience

• Annually
  
  • Take a good look at your prices and decide if they need updating
  • Plan something big, like a new offer or a fresh look for your brand
  • Set goals for what you want to sell in the year ahead and make a plan to get there

Remember, the key is to choose sales rhythms that align with your business model and feel authentic to you. Start small and build from there!

How to Craft Sales Rhythms That Feel Natural

Ready to refresh your sales rhythms? Here’s how:

1. Offer products or services you’re genuinely excited about.
   • If you’re not excited about what you’re selling, why should anyone else be?
2. Get crystal clear on your offers.
   • Because confused people don’t buy. It’s as simple as that.
3. Map out your customer journey
   • Understand your ideal client’s needs at every stage so you can meet them where they’re at and provide exactly what they need.
4. Create touchpoints that feel good
   • Think less “aggressive DM slide” and more “helpful friend with perfect timing!”
5. Focus on the experience
   • Make buying from you feel special and effortless from first contact to happy repeat customer.
6. Keep the convo going
   • The sale isn’t over when the money hits your account. Keep nurturing that relationship!

Your Sales Rhythm Action Plan

Let’s set your sales rhythms in motion so you can turn curious prospects into eager buyers. 

 Here’s your homework:

1. Choose one daily and one weekly sales rhythm to implement
2. Map out your ideal customer journey
3. Brainstorm three ways to make your sales process feel more “you”
4. Schedule a monthly “Sales Checkup”

Selling isn’t about being pushy or perfect. It’s about connecting your amazing offers with the people who need them most. When you sell from a place of service, you can feel good about your sales approach. 

Want to dive deeper into effortless selling?

Of course you do! 

We’ve just scratched the surface of sales rhythms here. If you’re ready to go from “I hope they buy” to “Of course they’ll want this!” levels of sales confidence check out the deep dive Sales Rhythms blog here. 

While sales rhythms are important, they go hand in hand with the 7 other rhythms in this series. 

Be sure to tune in next week when we tackle Operations Rhythms. It’s like Marie Kondo for your back-end business processes! Join my email list to be the first to know when a new blog drops each week!

Ready To See The Big Picture? Build The Business You’ve Been Dreaming Of

If you’re excited about sales rhythms but know you need a comprehensive approach to truly thrive, I’ve got you covered. My “Business Building for Creatives” course doesn’t just dive deep into sales – it also gives you the complete toolkit for a sustainable creative business you LOVE that loves you back.

Click here to check out “Business Building for Creatives”. It’s like an MBA, minus the stuffy lectures, tailored specifically for creative entrepreneurs like you.

In this self-paced course, you’ll master:

• Crafting irresistible offers that align with your creative vision
• Writing copy that connects deeply with your ideal clients
• Building a sales funnel that feels authentic and effective
• Streamlining your operations for maximum efficiency
• Managing finances without the headache
• Marketing strategies that showcase your unique talents
• And so much more!

You’ll learn how to seamlessly integrate all these strategies, creating a business that’s greater than the sum of its parts. It’s like a complete business makeover, designed to amplify your creative talents.

Don’t let another day go by feeling uncertain about ANY aspect of your creative business.