Remember that spark when you first started? 

That fire in your belly, ready to set the world ablaze with your creativity? Maybe you’re still feeling it, or maybe it’s dimmed a little. Either way, I’ve got news for you: there’s a way to fan those flames even higher.

It’s not about reinventing your offers or overhauling your marketing strategy. Nope, it’s simpler and more powerful than that. 

It all comes down to ENGAGEMENT.

This week’s blog is #8 of our Summer Rhythms Tune Up Series, and it’s all about rekindling that passion you have for your business through engagement rhythms.

Yep, consistent, authentic engagement is what keeps your audience not just engaged, but practically banging down your digital door for your products or services. 

But the majority of creative entrepreneurs aren’t engaging consistently with their audience.

Why?

Simply put, it doesn’t always feel like a top priority.

Many creative entrepreneurs push engagement to the back burner, focusing on creation and delivery instead. But here’s the thing: engagement is what keeps your audience coming back for more.

Whether you’re looking to break through a revenue plateau or accelerate your already impressive growth, mastering engagement is your ticket to the next level.

So, grab your beverage of choice (I’m sipping on a latte my husband just brewed up for me as I write), and let’s dive into the world of engagement rhythms.

How to Know If Your Creative Business Needs an Engagement Reboot

You know that feeling when you post something on social media and… nothing? 

Crickets. 

Tumbleweeds. 

The digital equivalent of talking to yourself in an empty room.

If you’re nodding along (or cringing because I just described your last launch), it might be time for an engagement check-up. 

Here are some signs your creative business is screaming for an engagement reboot:

• Your DMs are empty
• You’re creating offers but hearing zero excitement
• You feel totally disconnected from your audience
• Sales are slowing despite your consistent posting

Sound like you? Don’t worry. We’re about to turn this ship around!

What the Heck are Engagement Rhythms?

When I talk about engagement rhythms, I’m not just talking about randomly posting on social media or sending out a newsletter whenever you remember. 

I’m talking about creating intentional, meaningful interactions with your audience that build real relationships.

Think of engagement rhythms as your business’s heartbeat. They’re the consistent, purposeful ways you connect with your audience that keep your business alive and thriving.

It’s like checking in with your bestie, but way more strategic (and profitable!).

Why Your Creative Business Can’t Thrive Without Them

Alright, let’s get real for a second. You might be thinking, “Erin, I’m already juggling a million things in my business. Do I really need to add engagement rhythms to the mix?”

The answer? Absolutely yes, you do! 

And here’s why:

• Stay Connected: Know exactly what your audience needs (hello, mind reader status!)
  
  
• Create Offers They Can’t Resist: Stop guessing, start asking what they want
  
  
• Speak Their Language: Craft messages that target their real challenges, circumstances, and goals right now.
  
  
• Show Up Where It Matters: Be where your people actually hang out
  
  
• Become Their Go-To: Because nobody likes a ghost (unless it’s Halloween)

See what I mean? 

Engagement rhythms aren’t just some fancy business jargon – they’re the secret sauce that turns your creative business from a lonely monologue into a buzzing conversation. They’re how you go from “Who?” to “Wow!” in your audience’s mind.

3 Types of Engagement Rhythms (That Actually Work)

While many rhythms we’ve talked about in this series follow daily, weekly, and monthly patterns, engagement rhythms can be approached a bit differently. Sure, some tasks fit those timeframes, but I’ve found a more effective way to think about it. 

Instead of sticking strictly to calendar-based rhythms, I prefer to categorize engagement into three types: time-driven, milestone-driven, and event-driven rhythms. 

This approach gives you more flexibility and aligns better with how your business actually flows. Let me show you how this can work for your creative business!

Time-Driven Rhythms

• Daily: Hop on Instagram for 15 minutes to reply to comments and DMs
• Weekly: Go live on Facebook for a quick Q&A
• Monthly: Send out a value-packed newsletter 

Milestone-Driven Rhythms

• After they buy: Send a personal “thank you” video
• Mid-project: Check in with a quick voice note (I love using Voxer)
• Post-purchase: Follow up with a “how’s it going?” email

Event-Driven Rhythms

• Pre-launch: Host a free masterclass teasing your new offer
• During a sale: Send daily emails (each with a different story)
• Post-event: Share behind-the-scenes content and next steps

Keep in mind, these rhythm types are just a starting point. Your business is as unique as your creative vision, so feel free to mix, match, and modify these rhythms to fit your style and your audience’s needs. The key is to find a rhythm that feels authentic to you and resonates with your people.

So, take these ideas, experiment with them, and create a rhythm that’s as unique as your business. After all, you know your audience better than anyone else. Trust your instincts, be willing to adjust, and watch as your engagement (and your business) flourishes!

Your Engagement Rhythm Game Plan

It’s time to put this engagement rhythm thing into action! But don’t worry, we’re not going to overhaul your entire business overnight. (That’s a recipe for overwhelm, and nobody’s got time for that.)

Instead, we’re going to take this step-by-step, like creating a piece of art. You wouldn’t slap all the paint on the canvas at once, would you? (If you would, we need to have a separate chat about artistic techniques, but I digress.)

Here’s your no-fuss, can’t-fail, even-works-if-you’re-in-your-pajamas Engagement Rhythm Game Plan:

1. Take stock of your current efforts (be honest, but kind!)
2. Pick ONE new rhythm to start (baby steps, friend!)
3. Get specific: When, where, how often will you show up?
4. Block it out in your calendar (treat it like a VIP client call)
5. Use tools to make it easier (work smarter, not harder)
6. Check in after a month (what’s working? what’s not?)

Remember, consistency is queen. Start small, build momentum, and watch your business flourish!

Craving More Engagement Goodness?

If you’re ready to dive deeper, check out my full blog post on engagement rhythms.

It’s packed with all the nitty gritty details to really level up your connection game!

Whether you’re just dipping your toes into the business world or you’ve been swimming in these waters for a while, I’ve got something that’s about to make waves in your creative business.

Introducing “Business Building for Creatives” – the course that fills in all those gaps your art school conveniently forgot to mention. (Thanks for nothing, color theory!)

This isn’t just another “how to business” snooze-fest. It’s a binge-worthy program that’ll have you saying, “Why didn’t anyone tell me this sooner?!” 

You’ll learn:

• The secret sauce to pricing your work (without underselling your talent)
• Marketing strategies that feel less “icky sales pitch” and more “where have you been all my life?”
• The art of attracting dream clients (and tactfully showing the energy vampires the door)
• How to transform your creative process into a profit-generating machine
• The non-terrifying way to tackle your finances (even if Excel makes you break out in hives)

Why dive in now? Because your business deserves a rock-solid foundation:

✔️ Implement systems that work harder than your coffee maker

✔️ Approach every client interaction with unshakeable confidence

✔️ Transform from “frazzled creative” to “visionary CEO” 

Your creative business is ready for its next evolution. 

The question is: are you?

Click Below to Join “Business Building for Creatives” and Build an Unshakeable Foundation for Your Business.

Remember, whether you’re starting out or leveling up, you’ve got this. And I’m here to give you that extra push towards the success you deserve.

Let’s build something amazing together!